Books, resources, and other value adding assets, developed exclusively by the Mosaic team. By using our shop link, items can be personalised and discounts applied for bulk purchases. Contact us for details.
Brand Champions: How superheroes bring brands to life
The second in Ian’s brand trilogy, this pivotal text takes a deeper dive into the relationship between high-performing organisations and sustainable leadership practices that deliver hard results. He takes the reader on a journey through multi-cultural storytelling practices; approaches to multi-stakeholder engagement and tried and tested methods for creatively driving business transformation fit for an age of volatility and complexity. Once again, Ian blends insights from the blue-chip corporate world with highly respected creative agency consultancy tried and tested in a range of sectors and pressurised environments, often reflecting projects he has personally led from the front. As with Brand Engagement this is an invaluable guide for HR Directors and teams; Communications and Change professionals; senior leaders and line managers; enlightened marketers and consultants looking for truly joined-up thinking.£45.00 Buy Now
Brand Engagement: How Employees Make or Break Brands
A ground-breaking book that explores the intersection between the disciplines of HR; Comms and Marketing from a leadership perspective. Ian unpacks, with the use of case studies, how employees are a critical stakeholder community, making or breaking the promise any organisation, be it investment bank or non-profit, makes to the markets they serve. At the forefront of personal and corporate brand theory and practice but from the most pragmatic and user-friendly of perspectives, packed of models and “how to” content on subjects that include employee and customer engagement, culture change, organisation development and leadership.£45.00 Buy Now
Mosaic Coaching Handbook
A compilation of tools, models, frameworks and best practice templates for coaching, aligned with the Mosaic approach.£20.00 Buy Now