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Sustainable Brand Leadership: How to build a lasting legacy (pre-order)
Written by Kate Hargreaves and Ian P Buckingham, this is the long-awaited third book in the Brand Leadership trilogy at the interface of Leadership; HR; Comms and Marketing.
£45.00 Buy NowMy Little Black Book of Change
An engaging self directed guide to the journey of change – a must have for anyone navigating the change journey from Project Mangers to CEOs
£18.99 Buy NowBrand Champions: How superheroes bring brands to life
The second in Ian’s brand trilogy, this pivotal text takes a deeper dive into the relationship between high-performing organisations and sustainable leadership practices that deliver hard results. He takes the reader on a journey through multi-cultural storytelling practices; approaches to multi-stakeholder engagement and tried and tested methods for creatively driving business transformation fit for an age of volatility and complexity. Once again, Ian blends insights from the blue-chip corporate world with highly respected creative agency consultancy tried and tested in a range of sectors and pressurised environments, often reflecting projects he has personally led from the front. As with Brand Engagement this is an invaluable guide for HR Directors and teams; Communications and Change professionals; senior leaders and line managers; enlightened marketers and consultants looking for truly joined-up thinking.
£45.00 Buy Now