A case-study based guide which showcases the individuals within organisations who nurture and sustain performance through their everyday actions. The savvy OD practitioner’s bible, this book explores the intersection of HR, Comms, Marketing and the C-Suite and is packed with ‘how to’ hints, tips, and best practices. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true stakeholder engagement.


“I wish my clients would read this instead of sticking to the old stuff they learned in business school.”


“A must read for anyone struggling with the great employee engagement and organisational development dilemma.”


A really inspirational read which I have found hugely helpful in coaching leaders to bring brands alive in their organisations.”

This ground-breaking book was one of the first to credibly link leadership responsibility to sustainability. It explores the notion of superhero leadership in the context of the fast-emerging phenomenon of pivotal first line management. It is as relevant for CEOs as it is for middle managers and uses a mixture of unique and classic management models and case studies to illustrate the relationship between personal brand, organisation brand, and corporate social responsibility.


“An inspired read which I found incredibly powerful in my work with organisations to align culture with brand through fully engaged employees.”


“A brave and ground-breaking book that progresses the employee communications and culture change agenda considerably beyond the tried and tested theories. Really useful case studies form organisations as varied as British Airways through to investment banks.”


“An easy but thought-provoking read in the style of Charles Handy.”

A compilation of tools, models, frameworks and best practice templates for coaching, aligned with the Mosaic approach.

About the Author

Ian P. Buckingham is a leading author in the fields of Employee Engagement and Brand Development. After a formative start to his career on the customer service front line, he has subsequently held a range of senior consultancy positions within the world’s largest Marcomms business – Omnicom and beyond. He develops and delivers Organization Development and Change Strategies as well as Brand Development and Executive Development programs for a wide range of clients across sectors. Buckingham has a reputation as a forthright, iconoclastic critic of some of the more draconian and spin-oriented practices of the agency and corporate worlds. He is widely and frequently quoted in a range of HR and Marketing publications. He blogs for People Management magazine and is a member of the CIPR advisory board. Ian Buckingham is the founder of Bring Yourself 2 Work a consultancy of engagement specialists. He is a champion of the need for authenticity in communication and behavior between business owners, employees, colleagues and their customers, calling for greater coordination between the HR and Marketing functions for more effective brand management.