A case-study based guide which showcases the individuals within organisations who nurture and sustain performance through their everyday actions. The savvy OD practitioner’s bible, this book explores the intersection of HR, Comms, Marketing and the C-Suite and is packed with ‘how to’ hints, tips, and best practices. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true stakeholder engagement.
“I wish my clients would read this instead of sticking to the old stuff they learned in business school.”
“A must read for anyone struggling with the great employee engagement and organisational development dilemma.”
“A really inspirational read which I have found hugely helpful in coaching leaders to bring brands alive in their organisations.”
This ground-breaking book was one of the first to credibly link leadership responsibility to sustainability. It explores the notion of superhero leadership in the context of the fast-emerging phenomenon of pivotal first line management. It is as relevant for CEOs as it is for middle managers and uses a mixture of unique and classic management models and case studies to illustrate the relationship between personal brand, organisation brand, and corporate social responsibility.
“An inspired read which I found incredibly powerful in my work with organisations to align culture with brand through fully engaged employees.”
“A brave and ground-breaking book that progresses the employee communications and culture change agenda considerably beyond the tried and tested theories. Really useful case studies form organisations as varied as British Airways through to investment banks.”
“An easy but thought-provoking read in the style of Charles Handy.”
An engaging self directed guide to the journey of change – a must have for anyone navigating the change journey from Project Mangers to CEOs. Authors Ian P Buckingham & Kate Hargreaves
Written by Kate Hargreaves and Ian P Buckingham, this is the long-awaited third book in the Brand Leadership trilogy at the interface of Leadership; HR; Comms and Marketing.
Targeted at anyone in an actual or aspirational leadership role, this book should hold an essential spot on the bookcase of anyone with line management or coaching responsibility. Filled with case studies and original models, Sustainable Brand Leadership is a pragmatic guide to creating a truly sustainable business by taking a systemic approach to brand building from within.
Anticipated release – Q1 2025
Limited pre-orders available, reserve now whilst pre-order stock lasts! All signed, pre-ordered copies will receive a complimentary invitation to one of our exclusive book launches taking place in Q1 2025 (North East and Southern locations tbc).