A case-study based guide which showcases the individuals within organisations who nurture and sustain performance through their everyday actions. The savvy OD practitioner’s bible, this book explores the intersection of HR, Comms, Marketing and the C-Suite and is packed with ‘how to’ hints, tips, and best practices. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true stakeholder engagement.
“I wish my clients would read this instead of sticking to the old stuff they learned in business school.”
“A must read for anyone struggling with the great employee engagement and organisational development dilemma.”
“A really inspirational read which I have found hugely helpful in coaching leaders to bring brands alive in their organisations.”
I. geva –
This book has a lot of common sense in it, and is well organized. I wish my clients would read this instead of sticking to some of the old stuff they learned in B school. Branding is all based on humanity and consumer behavior,you’ll find a lot of it here.
R Green –
A case-study based tour of the common ground between HR, Comms and Mktg. Some impressive but practical stories about brand champions in action. A must read for anyone struggling with the great employee engagement and brand development dilemma (and who isn’t right now)?
J C Cooke –
A really inspirational read which I have found hugely helpful in coaching leaders to bring brands alive in their organisations.
jswansborough –
Inspirational and practical book about people aspects of brand