Brand Champions: How superheroes bring brands to life


I found this book excellent (and I've read quite a few books on the same subject). Ian Buckingham manages to clearly explain the importance of brand engagement & employee engagement... Engaging employees to love your brand, talk about your brand and stay with your brand, is as critically important now as it ever was - particularly during these economically dynamic times...Brand Champion is well worth the read

by Stephanie Lunn, international HR executive