My Little Black Book of Change

£18.99

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    Brand Engagement: How Employees Make or Break Brands

    A ground-breaking book that explores the intersection between the disciplines of HR; Comms and Marketing from a leadership perspective. Ian unpacks, with the use of case studies, how employees are a critical stakeholder community, making or breaking the promise any organisation, be it investment bank or non-profit, makes to the markets they serve. At the forefront of personal and corporate brand theory and practice but from the most pragmatic and user-friendly of perspectives, packed of models and “how to” content on subjects that include employee and customer engagement, culture change, organisation development and leadership.

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    Brand Champions: How superheroes bring brands to life

    The second in Ian’s brand trilogy, this pivotal text takes a deeper dive into the relationship between high-performing organisations and sustainable leadership practices that deliver hard results. He takes the reader on a journey through multi-cultural storytelling practices; approaches to multi-stakeholder engagement and tried and tested methods for creatively driving business transformation fit for an age of volatility and complexity. Once again, Ian blends insights from the blue-chip corporate world with highly respected creative agency consultancy tried and tested in a range of sectors and pressurised environments, often reflecting projects he has personally led from the front. As with Brand Engagement this is an invaluable guide for HR Directors and teams; Communications and Change professionals; senior leaders and line managers; enlightened marketers and consultants looking for truly joined-up thinking.

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    Sustainable Brand Leadership: How to build a lasting legacy (pre-order)

    Written by Kate Hargreaves and Ian P Buckingham, this is the long-awaited third book in the Brand Leadership trilogy at the interface of Leadership; HR;  Comms and Marketing.

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