This ground-breaking book was one of the first to credibly link leadership responsibility to sustainability. It explores the notion of superhero leadership in the context of the fast-emerging phenomenon of pivotal first line management. It is as relevant for CEOs as it is for middle managers and uses a mixture of unique and classic management models and case studies to illustrate the relationship between personal brand, organisation brand, and corporate social responsibility.
“An inspired read which I found incredibly powerful in my work with organisations to align culture with brand through fully engaged employees.”
“A brave and ground-breaking book that progresses the employee communications and culture change agenda considerably beyond the tried and tested theories. Really useful case studies form organisations as varied as British Airways through to investment banks.”
“An easy but thought-provoking read in the style of Charles Handy.”
